Book of Jim.

Shallow. 
Sex touches nearly every aspect of the free market.  It's all about looking good and looking at what looks good.  Looking good feels good and sells.  Looking at what looks good also feels good and sells.  There you go, we are all about looking good if we can, and if not, at least looking at what looks good, and that can be expanded to include not just sex, but other superficial areas like cars, houses, clothing, makeup, green lawns, whiter teeth, slim bodies, stylish haircuts, everything clean, colorful, and smelling nice.  How shallow.  Isn't it what's inside that counts?  
 

An inviting home, a romantic setting for dinner, spending more for a car that looks nice, dressing to attract and impress, staying well groomed beyond neat and clean, whitening your teeth, exercising because it looks good during and after, paying more for a designer name, washing your car often, avoiding a door ding at the mall, planting flowers, coloring your hair, buying a push-up bra, putting on perfume, ...  You get the idea.  Nearly every aspect of our lives is adorned with surface facades and covers all designed to heighten the senses while being of little practical value.

I will get to the inside.  But the home must be inviting or I won't ever go in to see.  Your look is very much you. It is the you that everybody sees, don't discount it.  Just like my ability to earn money and be responsible and control my temper and stay fit are very much about me. The inside, outside, and patterns of behavior cannot be separated. 

If a person never gets beyond your looks, what's that say about you. You are responsible for both the inside AND the outside.  Just because your outside can't hack it doesn't make it not important.  Do what you can, worry about what you can control.

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